Using preprinted postcards, have your staff write their first name and last initial all cards. Have them visit other retailers near your spa asking if they can put their cards (with coupons) on the retailer’s countertop. When the coupon (and client) bounces back to your spa, the staff member who did the distribution gets the appointment.
For technicians that offer multiple services, have them write a card to customers: For example, at the end of a pedicure, your nail tech/massage therapist provides her client a cute card wrapped with netting and a bow, and while handing it to her client, she explains what’s packed inside.“Thank you for letting me work on your nails today. I hope you enjoyed your pedicure. I’d like to give you this gift for (insert discount) off a future one-hour therapeutic massage.”
Whoever checks your clients out should always be asking, "When would you like to schedule your next session?" Even better, instead of asking“when” try: “Would you like to come back in another six weeks? This same time is available. Or, we can schedule you earlier or later if you’d like?” It’s better to suggest dates and times, bringing your client much closer to her next appointment. Remove as much decision-making for your clients as possible.
Encourage your staff to wear “referral pins,” something very delicate, but interesting to the eye so that clients will ask about the pin. Have the pin’s read indirectly, enhancing the curiosity of your clients. For example: “Ask Me!” or “Did You Know?” … These two statements beg an answer, luring clients to ask, “What is your pinball about?” Your staff’s response, “It’s meant to remind clients that we offer a referral program, which is (explain your referral program, and give them a brochure or business card at checkout).
Put balloons out a few days a week. Use them on Saturdays, or promoting walk-ins when you have time for walk-ins. (Still, if you don’t, you should upsell appointment to a walk-in for a later time in the day.) If a staff member is coming to work and they only have two appointments, have them blow up the balloons and write, “Walk-ins Welcome NOW.” Of course, the staff member who puts the balloons out gets the walk-in client, whenever practical. Consider investing in renting a large helium tank to keep at your spa -- the size you see at flower shops. It’s much more convenient and economical when using balloon marketing on a weekly basis.
There are many community events that you participate in locally.
* High-spending power: Events for homeowners (such as Home and Garden shows), and other events where people that attend have high spending power. By offering information, such as brochures, and the 10-minute massage or mini facial, you encourage them to come to your spa and try a full service. There's also the option of being a sponsor of relevant community programs like beauty pageants or fashion shows.
* Volunteer for a cause: Events that are not necessarily purposed to attract new clients, but to create a local story on how your spa helps give back to the community. Pick a volunteering event and offer free services for a few hours.
Reach out to local magazine and media sources:
Magazines, newspapers, and news sites are always looking for new content. Reach out to local media sources, providing them with Press releases about your business. Phrase it to be more than a sales pitch and focus on a new aspect of what makes your spa special. You can write articles, and land that article in a column in a newspaper or magazine. This marketing technique will give you exceptional expert status.