New-York based booking app, PBW announced today the addition of Cambridge, Worcester, Quincy, and Boston to the growing list of cities currently being served by the app. The addition of Massachusetts’ largest Metropolitan area adds nearly 5 million potential users to PBW’s current service area.
Earlier this month, senior management for PersonalBeautyWellness.com reported the app successfully expanded into all five of New York’s iconic boroughs, one of the busiest cities in America. Just two weeks later, the company’s user base now includes members of the nation’s smartest Metropolitan area - Boston-Cambridge.
PBW offers users the opportunity to book with stylists, beauticians, nail techs, and wellness experts on a secure, user-friendly platform. Clients can search PBW’s mobile app to find services by location, a provider’s Instagram handle, or their area of expertise. Users also have the option to search for trending and popular services and techniques to find the profiles of local service providers.
In addition to having the distinction of being America’s most well-educated Metropolitan area, Boston-Cambridge is another major city with a growing population. USNews.com lists Massachusetts as one of the fast-growing cities in the Northeast. The population of Suffolk County, which includes Boston, has grown more than 8.5 percent in the last eight years.
PBW aims to capitalize on the “social proof” culture by providing Millennials and other beauty and wellness customers with an app that streamlines the booking process and provides customers with a database of beauty and wellness providers that offer both in-salon and mobile services.
Boston is one of the only major US cities that is “aging down”, as nearly one-third of the city’s residents are now Millennials between the ages of 20 to 34 years. In recent years, the number of young families that laying down roots in Boston has increased, and with it, a growing housing market and commercial market.
With a strong presence across New York City, and now in the Boston-Cambridge area as well, PBW expects continuous growth with new partnerships and customers for 2018.
About Personal Beauty & Wellness: Headquartered in New York City, company's-mission is to provide a global platform for users to easily connect with a local pre-screened expert in the beauty and wellness industry 24/7.