(New York, New York, August 6, 2018) - Personal Beauty & Wellness announced today that it will be re-launching its flagship salon/Spa/Fitness and Wellness booking app, PBW Pro, as a full-featured online management solution.
The New York-based startup is expanding its fast-growing appointment app to include a point-of-sale system, a professional website builder, site hosting, inventory management, sale of beauty products, commissions management, loyalty and membership program and tools for back office support. The upgrade is designed to help small salons, emerging beauty companies and individual beauty and wellness professionals to effectively manage and grow their businesses.
Estimates from Market Research Nest put the global salon software market at $340 million in 2017. The market is expected to more than double in size to reach $890 million by the end of 2025 for salon software. U.S. businesses are the largest consumer of salon management solutions, accounting for nearly 35 percent of the total market.
For independent beauty professionals and small businesses, buying salon management software - even at a higher price point - saves them thousands of dollars in man hours they would otherwise spend handling management, marketing and administrative tasks themselves. Salon programs can cost beauty professionals anywhere from a few dollars per month to several hundred dollars per month, depending on the size of the salon and the needs of the service provider. Most cloud salon software delivers features based on a tiered subscription model.
Personal Beauty & Wellness aims to streamline salon management in a way that makes sense and provides value even for freelancers and individual service providers. The new features will help independent beauty professionals - who may be struggling to formalize their businesses or generate full-time revenue - by eliminating major hurdles like the cost of use and time needed onboarding salon/Spa/Fitness and Wellness management software. The app will continue to serve as an appointment setting tool for beauty professionals. In addition, the new release will feature tools to help users manage client lists and contacts, transact sales online, monitor product sales, staff commission, loyalty and membership, inventory, generate revenue and sales reports, manage staff, and view performance metrics for products and services.
One key area of functionality for the app has to do with outbound marketing. Users will be able to create and send email marketing campaigns, mobile PUSH notifications, waitlist clients and automate booking reminders.
PBW Pro also offers users the opportunity to build and host professional websites using pre-made templates and drag-and-drop functionality that will enable users to build their lookbooks and portfolios right from the app. This way, users don’t have to rely on social media or worry about rebuilding their following and portfolios from scratch if social media accounts are hijacked or they get locked out of their accounts.
Over the course of this year, Personal Beauty & Wellness has chronicled the growth of its booking app on social media. In March, the app expanded through all five of New York’s iconic boroughs. By April, users included those in the Boston-Cambridge area and other key markets along the eastern seaboard. In May, the scheduling app reached West Coast users in counties across southern California. Today, PBW, which hosts a database of over 1,300 licensed stylists, makeup artists, gyms and other wellness professionals.
The new release will be available in September 2018 with most of the new features being available for free to subscribers.
About Personal Beauty & Wellness: PBW is a suite of business management and marketing tools for beauty and wellness businesses of all sizes. Establish your business and your reputation online with a professional mobile-responsive website. Streamline your operations with our business management tools. Grow your sales with our fully-functional marketing, booking and point-of-sale tools.